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Marketing materials:
Turbotax Independent Pro
Build TIP loyalty and grow TurboTax’s assisted market share.
Role: Content designer, strategy
Challenge
Amplify that TurboTax now has local verified pros who will help file customer's taxes.
Outcome
Targeted marketing materials from mailers to a new homepage section to spotlight the pros.
Impact
Alleviate filing concerns, ensure that pros are verified by TurboTax, and match users with the right pros for their needs.
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