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Results page restructure:
Advisor overview content
Reposition carrier suggestions as guided by an expert voice
Role: Content designer, strategy
Challenge
Research indicated users felt the results page was too "salesy" and didn't supply them with the info they needed to make the right decision.
Outcome
Organized, conversational content sections that advise users based on their studied priorities.
Impact
5% increase in user rate clicks in users shown the revised version.
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