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elephant

Email campaign:
Quote follow-up

A relatability-driven approach to user engagement

Role: Content designer

Challenge

Move the needle on user engagement KPIs to ultimately improve conversions.

Outcome

A refined email campaign with refreshed content and visual design to improve relatability. 

Impact

Improved open rates, click through rates, and decreased unsubscribes. 

© 2024 Alexandra Dent 🧿 Content Designer | UX Writer

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