Old version of work 1 | Alexandra Dent

Warm content design
for confident user experiences

Working for Overcoast Music was a multi-faceted position, but part of that role was managing their social media accounts. My main goal was to showcase their personality as a company—small enough to feel like people you'd want to grab a drink with, but with the experience of working on big brands for big agencies. That's why I strove for a balance between promoting their work and more fun and personal posts, like music recommendations and behind-the-scenes looks at their lives.

Working for Overcoast Music was a multi-faceted position, but part of that role was managing their social media accounts. My main goal was to showcase their personality as a company—small enough to feel like people you'd want to grab a drink with, but with the experience of working on big brands for big agencies. That's why I strove for a balance between promoting their work and more fun and personal posts, like music recommendations and behind-the-scenes looks at their lives.

Working for Overcoast Music was a multi-faceted position, but part of that role was managing their social media accounts. My main goal was to showcase their personality as a company—small enough to feel like people you'd want to grab a drink with, but with the experience of working on big brands for big agencies. That's why I strove for a balance between promoting their work and more fun and personal posts, like music recommendations and behind-the-scenes looks at their lives.