Old CONTENT WRITING | Alexandra Dent

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Alexandra Dent

Content Designer | UX Writer

2020 Elephant Brand Standards Guide

Together with my coworker who spearheaded the endeavor, we put together a brand new Brand Standards Guide for Elephant Insurance that more closely adheres to the vision and persona we had in mind for the company. My biggest role was establishing and defining the brand's voice and copy standards, but it was a collaborative process across the board.

Working for Overcoast Music was a multi-faceted position, but part of that role was managing their social media accounts. My main goal was to showcase their personality as a company—small enough to feel like people you'd want to grab a drink with, but with the experience of working on big brands for big agencies. That's why I strove for a balance between promoting their work and more fun and personal posts, like music recommendations and behind-the-scenes looks at their lives.

Working for Overcoast Music was a multi-faceted position, but part of that role was managing their social media accounts. My main goal was to showcase their personality as a company—small enough to feel like people you'd want to grab a drink with, but with the experience of working on big brands for big agencies. That's why I strove for a balance between promoting their work and more fun and personal posts, like music recommendations and behind-the-scenes looks at their lives.

Working for Overcoast Music was a multi-faceted position, but part of that role was managing their social media accounts. My main goal was to showcase their personality as a company—small enough to feel like people you'd want to grab a drink with, but with the experience of working on big brands for big agencies. That's why I strove for a balance between promoting their work and more fun and personal posts, like music recommendations and behind-the-scenes looks at their lives.

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Strategizing, planning, and executing content for Elephant Insurance is main component of my role on the team. Understanding our audience and the kinds of questions they want answered about insurance is always at the core of my strategy, and this recent campaign was no exception. We conducted a large survey to identify common knowledge gaps in our audience around insurance, and the results lead to The Mythbuster Machine—debunking insurance myths and replacing them with the facts you need.

Add a heading (7).png

Strategizing, planning, and executing content for Elephant Insurance is main component of my role on the team. Understanding our audience and the kinds of questions they want answered about insurance is always at the core of my strategy, and this recent campaign was no exception. We conducted a large survey to identify common knowledge gaps in our audience around insurance, and the results lead to The Mythbuster Machine—debunking insurance myths and replacing them with the facts you need.

Add a heading (7).png

Strategizing, planning, and executing content for Elephant Insurance is main component of my role on the team. Understanding our audience and the kinds of questions they want answered about insurance is always at the core of my strategy, and this recent campaign was no exception. We conducted a large survey to identify common knowledge gaps in our audience around insurance, and the results lead to The Mythbuster Machine—debunking insurance myths and replacing them with the facts you need.

Add a heading (7).png

Strategizing, planning, and executing content for Elephant Insurance is main component of my role on the team. Understanding our audience and the kinds of questions they want answered about insurance is always at the core of my strategy, and this recent campaign was no exception. We conducted a large survey to identify common knowledge gaps in our audience around insurance, and the results lead to The Mythbuster Machine—debunking insurance myths and replacing them with the facts you need.

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