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Content audit: 
Auto insurance funnel

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Improving education and personalization within the product

Role: Content designer, strategy

Challenge

Explore ways to enhance user engagement (leading to better conversions) within the product. 

Outcome

A content audit as a key resource for cross-functional teams.

Impact

Meet user needs for both digestible insurance education and a clear, personalized experience.

© 2024 Alexandra Dent 🧿 Content Designer | UX Writer

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