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elephant

Brand standards guide

Refresh and outline brand identity for company-wide cohesion.

Role: Writer, content designer, strategist

Challenge

Update the brand to be modern, organized, and adhered to company-wide.

Outcome

A refurbished, digestible brand standards guide spanning both content and visual design.

Impact

Meet the company's need for cohesive brand design that appealed to their younger target demographic.

© 2024 Alexandra Dent 🧿 Content Designer | UX Writer

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